NewProductsJapan

Toothbrush with headlights

Tokyo, February 17, 2010
A light emitting toothbrush is the latest add to mouth care products it Japan. Beldente has a powerful waterproof LED built in its head and emits bright white beams straight into your teeth. The purpose of this new gizmo is twofold. First, it gives the user unique illumination inside his/her mouth to better see and clean obscure parts of teeth and gums, and second, the light itself kills germs, as latest scientific studies show. Once you have used Beldente, you’ll never want to switch back to ordinary one. You wouldn’t agree to drive your car with the headlights swithced off in the middle of a dark tunnel, would you? Beldente is sold in Japan for 5980 yen (about $65).

Freeze Dried Maitake Mushroom Extract

Iwade Fungi Research Institute of Japan came out with an innovative way to preserve and pack its powerful mushroom extract. The new Priton FD is a glass bottle filled in one-third with the extract. Before having it, you just need to fill the bottle with water to dissolve the contents.

Due to its watertight packaging this vacuum freeze-dried product has long shelf life, which extends to two years after production. In Japan Priton FD is labeled as a diary supplement, and the manufacturer has already obtained FDA certificate.

Priton FD was displayed at THIS –Tokyo Health Industry Show in March 2010. This event is health and wellness industry’s major annual event held in Japan.

Hime Matsutake (Princess Matsutake) is a Japanese mushroom famous for its splendid aroma. The food extract is derived from a specially developed variety Iwade 101, which is extremely rich inβ- glucans. The price of Priton FD in Japan is 2500 yen per bottle/serving.

The product is available in formulation for pet dogs as well.

Product details: Net weight is 4.5 g and energy value is 15,5 ckal. proteins 1.76g, lipids 18mg, carbohydrates 2.07g, sodium 44.96mg. The product is manufactured in Japan and is additive free.

NPJ Health and Wellness

Toothbrush with headlights

Freeze Dried Maitake Mushroom Extract